Created for WIX Filters through the Wray Ward agency, this project was all about bringing the invisible to life—making tangible the contaminants their filters are built to stop. I was given clean product photography and a library of visual elements including dust, debris, and even moth wings.
To push the narrative further, I sculpted a skunk and centipede in ZBrush, crafting them as symbolic intrusions. These were used to generate precise holdout masks, allowing each creature to feel naturally embedded in the filter material—an essential detail for authentic visual storytelling.
I handled the full compositing and retouching pipeline, unifying all assets and developing the final look to be both polished and subtly unsettling. The result is a clean yet imaginative image that illustrates the unseen threats WIX filters protect against.
