Some of my favorite projects are the complex ones—the ones that challenge me to think differently, solve creative problems, and push imagery to new levels.
During my time at TTI, working on brands like Dirt Devil and Hoover, I had the opportunity to integrate 3D compositing with real-world photography, enhancing product storytelling in ways that weren’t possible before. Each lifestyle image was captured on set using a 3D-printed stand-in, which ensured accurate lighting and perspective for seamless product integration. I then composited layered 3D assets over the stand-in, precisely aligning them with the original shot while integrating existing shadows and reflections to maintain realism.
Advanced lighting adjustments and color grading brought everything together, resulting in a high-quality final image that perfectly matched the on-set photography. I also introduced and developed AI-based workflows to create dynamic effects—like the flowing water in the tanks—using locally generated AI assets that naturally followed the image’s flow.
Blending traditional photography, 3D compositing, and AI-enhanced effects has allowed me to craft visuals that feel both polished and natural, elevating product marketing in an exciting way.
Excited to take on more projects like this—let’s talk visual storytelling, AI, and the future of creative production.
