Once again HeavyTheory has teamed up with Mike Carroll Photography - this time to create a dramatic series of images for ScanSource, a POS and barcoding company. The common visual theme of this series is a bright orange source of light emanating from a number of devices such as smart phones and speaker phones. Click the image above to see the final effect complete with the client's copy and dark vignette.
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Slappa Catalog Retouched by HeavyTheory
When Slappa, an internationally trusted brand for specialty custom gear for active gamers and jet setting dj's was set to release their new line of high end gear, they called on Peter Taylor Photography, Moss Creative, and HeavyTheory to create a stunning new catalog to highlight all the new gear. Slappa needed five dynamic concepts to appeal to a wide variety of customers. Planning for such a comprehensive release required extensive pre-visualization which Moss Creative worked tirelessly to produce. Since such a high level of detailed planning was achieved before initial photography began, each shot went without a snag. Five very different locations were chosen and high dynamic range images were captured by Peter Taylor Photography and served as backdrops for our final images. In some instances every shot of the scene, product, and models took place on location. In others we chose to capture several components in a studio setting and match them to our backgrounds. HeavyTheory was tasked with the responsibilities of maintaining continuity of lighting and accurate positioning of our models and products as well as compiling every image together. In some cases as many as thirty separate shots went into achieving a final image. When the dust had cleared and every pixel pushed into place, Slappa released it's new catalog which is now being shipped all over the states as well as Europe and China.
High End Female Beauty Photo Retouching
I love retouching all kinds of people, leaving them with perfect skin and features, yet perfectly real. I utilize a number of different techniques depending on the scope of a project. My favorite method by far is a pixel by pixel approach known as "dodge and burn". This helps me render skin and hair that is without flaw, yet believably so. It is a time intensive process, but is by far the most widely agreed upon method used in most high end fashion magazines like Marie Claire, and Vogue. There are many different attitudes regarding the perception of beauty, but it's importance to the fashion industry can not be understated. When we open a magazine it is thick with lush and vibrant images which attempt to identify with us on a number of levels. Whether these campaigns speak to the fashion savvy or the health conscious, every one of them shows us an image of a beautiful and confident person in some form or another and that person needs to look flawless.
The goal of any retoucher when altering an image is make adjustments to whatever extent the client requires and to get out without leaving a single trace. We may balance the symmetry of a body or even reshape a face, but none of these changes can look unnatural. It is important to me on every image that I stay true to each individual and to do them justice.