When Slappa, an internationally trusted brand for specialty custom gear for active gamers and jet setting dj's was set to release their new line of high end gear, they called on Peter Taylor Photography, Moss Creative, and HeavyTheory to create a stunning new catalog to highlight all the new gear. Slappa needed five dynamic concepts to appeal to a wide variety of customers. Planning for such a comprehensive release required extensive pre-visualization which Moss Creative worked tirelessly to produce. Since such a high level of detailed planning was achieved before initial photography began, each shot went without a snag. Five very different locations were chosen and high dynamic range images were captured by Peter Taylor Photography and served as backdrops for our final images. In some instances every shot of the scene, product, and models took place on location. In others we chose to capture several components in a studio setting and match them to our backgrounds. HeavyTheory was tasked with the responsibilities of maintaining continuity of lighting and accurate positioning of our models and products as well as compiling every image together. In some cases as many as thirty separate shots went into achieving a final image. When the dust had cleared and every pixel pushed into place, Slappa released it's new catalog which is now being shipped all over the states as well as Europe and China.
Blog
Wamsutta Product and Beauty Retouching
I was recently approached by Wray Ward to retouch several images for a new Wamsutta campaign and have enjoyed working on them immensely. Wamsutta is an internationally recognized name for producing soft and vibrantly colored bedding. My primary goal was to ensure that the viewer wants nothing more than to get lost in the softness of the fabric and to explore every delicate texture. It helps to start out with wonderfully captured images and the lighting and feel of these are superb.